Principles of Social Da'wah in Contemporary Digital Society: Context and Content, Data and Facts, and Responses and Solutions

Abstract

The expansion of da’wah through digital media creates opportunities for participation while raising questions about authority, unequal access, and informational accountability. This article formulates principles of digital social da’wah by connecting context and content, data and facts, and responses and solutions from the perspective of contemporary da’wah sociology. It employs a critical narrative literature review and conceptual-comparative analysis of research on digital religion, religious authority, transformative da’wah, information disorder, and empowerment. Sources were purposively selected for their relevance, traceability, methodological clarity, and analytical contribution. The review distinguishes case-based evidence, conceptual arguments, secondary statistics, and Qur’anic normative orientations. The synthesis identifies three requirements: messages responsive to social conditions and community voices; adequate evidence accompanied by explicit uncertainty and respect for human dignity; and communication responses connected to actionable social support. It proposes three accountability tests concerning contextual adequacy, evidential appropriateness, and practical feasibility. Its contribution connects social diagnosis, publication decisions, and follow-up evaluation within a researchable procedure. The framework is conceptual and does not establish intervention effectiveness. Digital social da’wah should be assessed through meaningful participation, information-verification capabilities, access to assistance, and institutional correction, while accounting for conditions that constrain change.