Exploration of Human Resource Management Strategies in Improving the Quality of Public Services in Pematang Ganjang Village Office, Sei Rampah District, Serdang Bedagai Regency

Abstract

Public service at the village level is the frontline of government in meeting community needs. The Village Office of Pematang Ganjang, Sei Rampah District, Serdang Bedagai Regency, faces various challenges such as limited personnel, low competence, and weak internal supervision. This study aims to explain human resource management (HRM) strategies in improving the quality of public services in the village. The research informant is the village head as the regulator of HRM, thus providing a comprehensive perspective. Data analysis techniques employ a descriptive qualitative approach through observation, interviews, and documentation, with stages of data reduction, presentation, and conclusion drawing. The findings show that HRM strategies including planning, competency development, work motivation, and performance supervision have not been implemented optimally. Officials still face difficulties in understanding service procedures, limited facilities, and lack of incentives that reduce work motivation. The study concludes that strengthening officials’ capacity through continuous training, clear reward systems, and improved supporting facilities is essential. Recommendations include more targeted HRM policies at the village level, enhanced work discipline, and transparent performance evaluation mechanisms. Consequently, the quality of public services can be improved to be more responsive, accountable, and aligned with community needs.