A Legal Discourse Analysis of the Implications of Regulations on Shopping Centers and Self-Service Stores for Local Business Market Accessibility

Dadit Haryono, Dwi Mariyanti

Abstract


This study aims to examine the legal-formal discourse structure within shopping center and supermarket regulations and analyze its normative implications for market accessibility for local enterprises. Using a qualitative document research method with a Critical Discourse Analysis (CDA) approach, the research instrument comprised a legal corpus inventory rubric alongside textual and contextual coding matrices to map ideological constructions regarding zoning clauses, partnership schemes, and local product quotas. Data analysis was executed following Norman Faircloughs three-dimensional framework: microscopic textual analysis, discursive practice analysis (production and consumption of regulations), and socio-structural practice analysis. The results demonstrate that the regulatory text predominantly constructs an administrative-technical restrictive discourse that implicitly perpetuates the dominance of modern retail giants. Although existing legislation incorporates imperative clauses concerning mandatory partnerships and minimum local product quotas, its legal articulation remains ambivalent and highly formalistic. The lack of stringent administrative sanctions and clear standards for local product curation constitute the primary structural barriers hindering the competitiveness of micro and small enterprises. The study concludes that current regulations fail to function fully as affirmative protective mechanisms, instead relegating local businesses to a subordinate status within the modern retail ecosystem.

Keywords


Legal-formal discourse;Shopping center and supermarket regulations;Critical Discourse Analysis

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References


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DOI: https://doi.org/10.5281/zenodo.21996105

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