Integrasi Kreativitas dan Produktivitas dalam Kewirausahaan Islam Untuk Pengembangan Inovasi Produk dan Jasa

Abstract

This study examines how creativity, key skills, and Islamic values play a role in driving innovation in products and services for Islamic businesses. This study uses qualitative methods and relies on library-based research to explore studies related to creativity, productivity, service quality, and Islamic entrepreneurship. Information was gathered through document review and analyzed using thematic content analysis. Results indicate that creativity and core skills can replace large sums of money by helping people create value through digital tools, capabilities, and networks. Islamic values such as honesty, reliability, ihsan, and itqan significantly increase productivity and maintain smooth business operations by supporting strong professional standards and customer trust. The study also found that superior service, including showing concern, responding quickly, communicating politely, and being consistent, is important for building customer loyalty and strengthening an Islamic principle-based business identity. In general, combining creativity, Islamic ethics, and good service creates new and sustainable ways of managing businesses that focus on both making money and supporting social and spiritual values.