Optimizing Promotional Media through Banner Creation as an Effort to Enhance MSME Branding in Jaranguda Village

Ernawati Beru Ginting, Siti Khairani, Nurul Hidayah, Melisa M, Febri Elianti Sahny Sinaga

Abstract


Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the community's economy. However, they still face challenges in promotional activities and strengthening business identity. These challenges were identified at Kedai Ibu Agus and Warung Nasi dan Sembako Sinse Saffha in Jaranguda Village, both of which did not have banners as a means of business identification. This activity aimed to optimize promotional media through banner production as an effort to strengthen MSME branding. The method used was descriptive qualitative with a community service approach. The activity was carried out in August 2026 through several stages, including observation and needs identification, design development involving business owners, printing, and banner installation. The results showed that two banners were successfully produced and installed at the respective MSME locations. The banners help display business names and types more clearly, serving as a means of introducing business identities to the community. Both business owners also responded positively and expressed that the activity was helpful. Thus, banner production represents an initial step in supporting stronger MSME branding and marketing development through simple and accessible visual promotional media.


Keywords


MSME Branding; Promotional Media; Banner; Visual Identity; Community Service.

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References


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DOI: https://doi.org/10.5281/zenodo.24108864

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