Analysis of the Effect of Service Quality on Community Satisfaction at the Jambur Pulau Village Office, Perbaungan District, Serdang Bedagai Regency

Abstract

This study aims to determine the impact of service quality on community satisfaction at the Jambur Pulau Village Office. A quantitative research method was employed, utilizing a sample of 100 respondents. Data analysis involved simple linear regression and hypothesis testing (t-test), with processing performed using SPSS version 20.0. The study concludes that the service quality variable (X) influences community satisfaction (Y), as represented by the simple linear regression model: Y = 6.572 + 0.824X. The results show that t-calculated (14.557) exceeds t-table (1.984) and the significance value is 0.000 (< 0.05); consequently, the alternative hypothesis (Ha) is accepted and the null hypothesis (H0) is rejected, indicating that service quality (X) has a significant effect on community satisfaction (Y). The coefficient of determination (R-squared) is 0.684, meaning that 68.4% of the variation in community satisfaction (Y) can be explained by the independent variable, service quality (X). The remaining 31.6% is attributed to factors outside the scope of this study.